Latest News


LifeHunters creates shareable online content that guarantees high viewing figures. Authentic content that people want to see, and actively search for.

We specialise in creating, developing and seeding (branded & non-branded) videos.

Our unique strategy generates tremendous online engagement and valuable earned media coverage worldwide. Discover the incredible potential of what branded video content can do for your company.

“Branded content is the future. It’s not about the video, it’s about wanting to watch the next video. Starting conversations and building audiences” 

”Stop daydreaming, start hunting for life.”



We provide a complete service: developing creative ideas, producing videos with a viral twist, then seeding them online to secure great media coverage and get people talking, sharing and buzzing.



Concept & Creation


LifeHunters’ concept and creation phase is truly unique. We create value with campaigns that generate results and content that people remember. Our clients play a special role in this creative process. Based on the LifeHunters proposition with our presenters, we develop the video using insights and specific target audience knowledge. We don’t, therefore, directly market products and services. We help brands express themselves authentically in a relevant way.




LifeHunters is a cut above the rest due to the quality it offers. We produce tailor-made content that hooks critical online viewers. We organize qualitative meetings with the target audience in order to review concepts and then act in a focused way based on these meetings. By means of neurological research, we measure what parts of the content bore or hook viewers on a second-by-second basis. In this way, our team, on the basis of precise data, determines what the target audience finds interesting and what they do not.


Seeding & Monitoring


What makes LifeHunters really unique is that, in addition to creation and production, we are also very driven when it comes to seeding c.q. spreading of content. Seeding is all about deploying a creative product where people will have the best chance of seeing it, and crucially, sharing it with their networks. And that is exactly what LifeHunters is specialized in. From native advertising and influence marketing to organic and paid media attention, LifeHunters is the seeding expert for you.


Erik Hensel
Erik Hensel Founder Amsterdam
Branco Scherer
Branco Scherer Managing Director Amsterdam
Mark van der Werff
Mark van der Werff Creative Director Amsterdam
Anouk Last
Anouk Last Commercial Director Amsterdam
Annika Drion
Annika Drion Seeding Manager Amsterdam
Joost Hultink
Joost Hultink Account Manager Amsterdam
Duc Anh Vu
Duc Anh Vu Video Producer Amsterdam
Joris Eckelkamp
Joris Eckelkamp New Business Manager Cologne
Kiki van der Meijden
Kiki van der Meijden Trainee Amsterdam
Lucette Sforza
Lucette Sforza Seeding Manager Amsterdam
Mirjam van den Bosch
Mirjam van den Bosch Account Producer Amsterdam
Sevan Joenoes
Sevan Joenoes Junior Producer Amsterdam
Trevor Zaalman
Trevor Zaalman Intern Amsterdam
Yentl Verweij
Yentl Verweij Intern Amsterdam


LifeHunters translates social advertising into branded videos, generating millions of views.

NS – Dutch trains all powered by wind energy

Our videos have been featured on global news outlets including RTL News, 9GAG, Buzzfeed, LA Times, RT, Al Jazeera and ABC News.

Watch our Showreel  



  • LifeHunters Amsterdam
  • James Wattstraat 100
  • 1097 DM Amsterdam
  • The Netherlands



  • LifeHunters Germany
  • Kastanienallee 5
  • 50968 Cologne
  • Germany